PRIVACY POLICY

This Privacy Policy ("Policy") governs the data processing practices of **Affluence Media**, a brand operated and owned by **TriVergeTech Pvt. Ltd.** (hereinafter referred to as the "Company", "we", "us", or "our"), a private limited company incorporated under the laws of India. The Company operates the domains affluencemedia.inand affluencemedia.one(collectively, the "Websites" or "Platforms") and provides professional creator discovery, digital talent representation, brand matchmaking, campaign management, and performance marketing services (collectively, the "Services").

We are committed to maintaining the highest level of confidentiality, integrity, and security regarding the personal information of our website visitors, registered influencers, creators, brand partners, and agency representatives (collectively referred to as "Users" or "you"). This Policy outlines our methods of gathering, utilizing, transferring, protecting, and retaining your personal data under applicable frameworks, including the Digital Personal Data Protection (DPDP) Act of India and international data privacy standards where relevant.

1. Collection of Personal Data

The Company collects personal data to effectively deliver and improve the Services. The categories of information we collect depend on the nature of your interaction with our Platforms and are classified as follows:

• ⚡Personally Identifiable Information (PII): Full legal name, government-issued identification details (such as PAN card or Aadhaar where required for fiscal compliance), date of birth, gender, and signature on digital contracts.
• ⚡Contact Information: Valid email address, active mobile telephone number, secondary contact number, billing address, and physical business/residential address.
• ⚡Financial & Invoicing Data: Bank account numbers, IFSC codes, UPI IDs, permanent account numbers (PAN), GSTIN registration certificates, and billing records required to process influencer payouts and brand invoices.
• ⚡Social Media & Performance Data: Handles, usernames, profile URLs, public engagement metrics (views, reach, subscriber counts, audience demographics), and historical content portfolios associated with linked profiles on Instagram, YouTube, TikTok, LinkedIn, or other networks.
• ⚡Technical & Network Data: Internet Protocol (IP) addresses, browser user agent strings, device identifiers, operating system configurations, referral URLs, geographical coordinates derived from network access, and clickstream data.
• ⚡Communication Records: Transcript records of emails, customer service tickets, instant messaging chats, audio recordings of coordination calls (with prior consent), and responses to feedback forms.

2. Purpose and Legal Basis for Processing

We process your personal data in accordance with the law. The legal bases and specific business purposes governing our data processing activities include:

• ⚡Performance of Contract: Facilitating creator onboarding, executing brand-creator match agreements, overseeing ad campaigns, managing deliverables, and distributing financial compensation.
• ⚡Consent: Sending promotional updates, conducting user surveys, utilizing profile images for media kits, and activating third-party social integrations where the user has granted explicit permission.
• ⚡Legal Obligation: Maintaining accounting ledgers, complying with tax withholding (TDS) under the Income Tax Act, 1961, registering GST invoices, and responding to lawful requests from judicial or law enforcement authorities.
• ⚡Legitimate Interests: Preventing fraudulent creator metrics, auditing engagement reports, securing platform infrastructure, resolving operational bugs, and identifying expansion vectors for our agency operations.

3. Information Sharing and Disclosure

The Company does not sell, lease, or trade personal data to third-party brokers. We disclose your data only to restricted categories of recipients as specified below:

• ⚡Brand Partners & Advertisers: Public metrics, portfolio links, and basic contact information of creators are shared with active brand campaigns for selection, matchmaking, and direct campaign execution.
• ⚡Third-Party Vendors & Cloud Providers: Data is shared with secure cloud infrastructure hosts, analytical engines, CRM services, and payment gateway providers bound by strong confidentiality covenants.
• ⚡Corporate Transferees: In the event of a merger, acquisition, reorganization, or asset sale, user data may be transferred to the successor entity, subject to continued adherence to this Policy.
• ⚡Legal & Judicial Authorities: If required under applicable statute, regulatory guidelines, or court summons, we will share relevant logs to prevent fraud, protect proprietary rights, or defend corporate interests.

4. Data Security and Custody

We implement comprehensive physical, organizational, and technological security controls to safeguard personal data from unauthorized destruction, alteration, extraction, loss, or access. These protections include:

• ⚡Securing all web communications using Transport Layer Security (TLS/HTTPS) encryption.
• ⚡Storing sensitive data and credentials using industry-standard AES encryption keys.
• ⚡Restricting internal data access through Role-Based Access Controls (RBAC) and Multi-Factor Authentication (MFA).
• ⚡Conducting systematic updates and network vulnerability scans to isolate security holes.

While the Company takes reasonable measures to prevent data breaches, no system can guarantee absolute safety. Users are urged to maintain the secrecy of their access credentials and notify the Company immediately of any suspected access anomaly.

5. Data Retention and Deletion

Personal data will be stored only for the duration required to achieve the purposes outlined in this Policy, or as mandated by local financial, legal, and operational compliance frameworks.

For inactive accounts, we delete or permanently anonymize personal data within 180 days of account cancellation, except where we are legally required to keep transactions, GST logs, or contract signatures for tax auditing purposes (typically up to 8 years under Indian Tax laws).

6. Cookie Policy & Web Tracking

Our Websites utilize first-party and third-party cookies, tracking pixels, and storage tokens to monitor session state, analyze network load, evaluate campaign click-through rates, and customize layout displays.

• ⚡Essential Cookies: Required to enable core navigation, verify login tokens, and enforce security policies.
• ⚡Analytical Cookies: Help us study traffic flows, session duration, and page interactions (e.g., using Google Analytics).
• ⚡Marketing Cookies: Monitor creator link interactions to attribute views, engagement, and campaign conversions.

You can regulate, block, or delete cookies through your web browser preferences. Doing so may limit access to specific features or lower website efficiency.

7. Rights of the Data Principal

Under current data protection regulations, you hold specific rights as a Data Principal. These include:

• ⚡Right to Access: Request a copy of all personal details currently kept in our active databases.
• ⚡Right to Rectification: Demand the correction of incomplete, inaccurate, or outdated details.
• ⚡Right to Erasure ("Right to be Forgotten"): Request the permanent deletion of personal details, subject to lawful retention conditions.
• ⚡Right to Restrict or Object: Oppose or request a pause on data processing operations for marketing, analysis, or profiling.
• ⚡Right to Portability: Obtain your data in a structured, commonly readable digital format.
• ⚡Right to Withdraw Consent: Revoke consent permissions previously granted for processing activities.

To exercise these rights, please send an explicit request to our data controller at hello@affluencemedia.in. We will verify your identity before processing the request within 30 days.

8. International Data Transfers

Our databases and cloud hosting systems are primarily based in India. However, to execute global campaigns or run cloud systems, we may transfer information to processors situated in external jurisdictions.

When doing so, we verify that these external processors match our strict data protection requirements, execute standard data protection contract clauses, and comply with local cross-border data transfer laws.

9. Child Safety and Minors

Our Platforms do not target or knowingly collect data from children under the age of 13. If you believe a minor has submitted unauthorized personal details, please notify us immediately. We will take swift measures to remove such files from our servers.

10. Policy Amendments

We reserve the right to modify this Policy at any time to reflect changing technical systems, operational needs, or legal requirements. When significant revisions are published, we will display a notice on our Platform homepage or contact users directly via email. Your continued engagement with our Services constitutes explicit acknowledgment of the modified Policy.

11. Grievance Redressal and Contact Details

For grievances, data protection inquiries, or to report security issues, you may contact our designated Grievance Officer:

Entity: TriVergeTech Pvt. Ltd. (Attention: Grievance Officer)
Address: Ward No 15 Michael Chowk, Dhanpuri, Shahdol, Madhya Pradesh, India, 484114
Email Address: hello@affluencemedia.in